Farmers Markets Review
New Roots Farmers Markets Review 2024
Summary
New Roots operated two farmers markets in 2024, both markets saw an increase in sales from the previous year.
24 New Roots produce vendors attended New Roots markets over the 16-week season.
Small business owners from the community also joined the markets to sell things like hot foods, snacks, cold drinks, clothing, and personal items
YALL youth joined the markets and helped with distributing EBT/SNAP benefits booth, and food pantry, Joined kids activities and support at the New Roots farm.
75% of market sales came from SNAP/EBT, or "food stamp", funds and a $60 Fresh Fund Incentive funded by the USDA known as Double Up Food Bucks.
All markets offered a $60 match incentive for customers shopping with EBT cards. At least 687 individuals utilized the Double Up match incentive this year.
An estimated $16,000 worth of free food was distributed at the Sunnyvale food pantry
Items distributed at the pantry include flour, sugar, peanut butter, honey, cooking oil, and personal hygiene items
Explore the Market Season Review Below
